IMATS London 2012

Last Saturday I attended the International Make-up Artist Trade Show, most commonly known as IMATS, at the Alexandra Palace in London. Rachel and I thought we'd beat the crowd and go early, meaning that we managed to have a good look around the stalls and do a fair bit of shopping, before it got too hectic. We then headed to the press lounge where we were treated to an extensive brunch buffet, manicures and massages, courtesy of Royal & Langnickel. It might have been the first time I went to the famous make-up show, but it sure isn't the last. IMATS 2013 couldn't come soon enough!

And purely because I love seeing what's in other people's shopping bags and I assume you do too, here is what I came back with :

Royal & Langnickel kabuki brush, Illamasqua SOB cream blusher, MAC Reflex Pearl, MAC Pro card,
 Illamasqua Whack nail varnish and Liquid Metals in Berber and Electrum, Real Technique contour brush, 
MAC Morange lipstick, Silk Pro Greenline brush set c/o Royal & Lagnickel, Crown C208, C210 and C250-1 brushes,
Illamasqua Intense Lipgloss in Femme, MAC Twinks eyeshadow, Illamasqua eyeliner pencil in Adamant and Cane.

Don't forget to check out my Facebook page if you want to see more pictures of the day.

Did you go to IMATS? If so, what did you get?
- Elodie x


  1. That breakfast looks DIVINE!
    Plus, that woman has bigger hair than mine - and that's saying something ha! xx

  2. you got some great photos, and remind me why I did not take any photos of that brunch?!

    Also, have you tried the gold liquid metal yet? I'm not too sure about it...

    1. I have and I really like it! Obviously, it's going to crease, but that's part of the look I think... What is it you're not too sure about? x

  3. Nice pictures :) IMATS looks really fun! xx

  4. I've been at the IMATS this year, and I loved it!

    Following :)

    If you want to follow me back, please visit:


  5. Cómo molan las fotos del evento :) Genial!

    Besos desde

  6. I really have to go to the next one! I am so envious of all the lovely purchases and the Mac card, wow :) x

  7. Aww, I wasn't in London for the IMATS this year, which bummed me out a little, especially having seen all the posts about it recently, but am hoping to head to next years' event!
    Looks like you got some great goodies, too :) xx

  8. Ohh great haul. I really want to head to IMATS one day.

  9. Love your blog, I'm following now :) Feel free to check out mine!

    Laura x
    Petit Chatons

  10. Great photography.

    Invitation to participate in Giveaway to win a J-Crew Bracelet and Zara Clutch worth $260:
    J-Crew Bracelet and Zara Clutch Giveaway

  11. Haha, so much make up - I wouldn't have known where to start! Looks like a fab day out xxx

    South Molton St Style

  12. D: MAKEUP HEAVEN! IMATS looks amazing


  13. Haan ça semble vraiment extra d'être là-bas :)
    Les photos sont géniales


  14. love it! great colours! and amazing blog!



Thanks for commenting. I love hearing from you!

If you have any question, feel free to tweet me at @ElleYeah and I'll make sure to get back to you as soon as possible.

-Elodie x